Foundry have been developing creative software for the Digital Design, Media and Entertainment industries for over 20 years. Their products are used to create breathtaking visual effects sequences on a wide range of feature films, video-on-demand, television and commercials. I wrote, commissioned and managed content across the board for them, including for their thought-leadership blog, Foundry Trends. You can find a selection of the articles I wrote below.
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MasterCard
MasterCard were building a website through which they would offer market-leading applications and services to their small business customers. I helped the key stakeholders of the project through the process of identifying the best key sales messages, which would be used on the website homepage and in an email campaign to compel customers to take up this new offering. This process consisted of three stages. Identifying the key messages I worked with MasterCard to define the key messages they wanted to push. This resulted in the creation of a messaging stack. Creation of a Platform Messaging Guide Once the key messages had been defined, I created a platform messaging guide.… Read More
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Vodafone in Australia wanted to provide a set of business apps for their SME customers, so we built them a website. Aside from helping them define a proposition messaging strategy and writing the homepage copy, I was tasked with writing the copy for the product pages and purchase emails. Messaging guides To ensure consistency of messaging across the platform, emails and any future marketing collateral, I first created product messaging guides for each application. These would define the key messages for each product, as well as providing a high-level description, written in the client’s tone of voice. Product copy Taking the messaging guides as a guide, I went on to write… Read More
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Curious Duke Gallery
Curious Duke is one of London’s top art galleries, looking after 70 emerging and surrealist street artists from around the globe. This project entailed writing a series of press releases to shout about the up-coming shows of different artists that were being held at the gallery and throughout the capital.
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BCSG
BCSG is a technology company based in the heart of Shoreditch. I completed many projects for them, including writing their website from scratch, ghostwriting numerous blog posts (and self-authoring others), developing their tone of voice and creating a content strategy. Website BCSG’s proposition can be fairly confusing for the layman, but in a nutshell, they build platforms that enable banks and telcos to sell apps to their business customers. To garner business, they needed a website that spoke to senior stakeholders in these banks and telcos, explaining why their company needs such a platform, and why they should choose BCSG to provide it. This project involved a… Read More
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Deutsche Bank
Deutsche Bank wanted to create a website to provide their SME customers with useful insights that could help them plan and grow their business. We created a platform that would deliver a range of insight-based tools to them. I was tasked with creating all the copy on the website, including: Homepage headline, strapline and key messages Product pages copy Help centre copy All product and operational email copy
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Directline Holidays
I wrote a series of travel related articles for online travel agent, Directline Holidays.
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I wrote the website for the Optus Smart Shop – a multi-functional platform that allowed customers to purchase, manage and use business applications, all in one place. As well as writing their homepage, help centre and all in-platform copy, I also wrote the brochureware product pages and email copy. Below are some examples of these.
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The Formations Company
The Formations Company (TFC) wanted an effective content strategy put in place, and a number of blog posts written. This involved: Completing a content audit, to see what existing content they had and how it was performing. Creating a detailed content inventory, so any given piece of content could be searched for and retrieved by author, subject, target user persona and other metrics. Creating user persona profiles for the business based on customer data. The development of an editorial calendar for future content. Developing ideas for blog posts to target TFC’s user persona types at each stage of the buyer journey. Below is an example of the general user persona… Read More
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AIB
Allied Irish Bank (AIB) were running a 3-month free trial to encourage users to sign up to their new business apps offering. I worked with the project marketing manager to design and write an email campaign to stimulate adoption, A-B testing different subject lines, headers, CTAs and body copy.
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