Vodafone in Australia wanted to provide a set of business apps for their SME customers, so we built them a website.

Aside from helping them define a proposition messaging strategy and writing the homepage copy, I was tasked with writing the copy for the product pages and purchase emails.


Messaging guides

To ensure consistency of messaging across the platform, emails and any future marketing collateral, I first created product messaging guides for each application. These would define the key messages for each product, as well as providing a high-level description, written in the client’s tone of voice.




Product copy

Taking the messaging guides as a guide, I went on to write the product pages for a number of different business apps and services, a selection of which can be viewed below.