This one is really simple, but really effective. Most people are already well-aware how important it is to add sub-headings into content. They make it MUCH easier to read. For example: Which one would you rather read? Exactly. However, you might not be aware how big a deal the words that make up your sub headers are. For example, most people use sub headers something like this: Great – that certainly breaks up the text. But random sub headings won’t make people think ‘Wow, I must read this! There’s loads of value for me here…’ Luckily, that’s something you can fix fairly easily. Just include benefits in your sub headers.… Read More
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