BCSG is a technology company based in the heart of Shoreditch. I completed many projects for them, including writing their website from scratch, ghostwriting numerous blog posts (and self-authoring others), developing their tone of voice and creating a content strategy. Website BCSG’s proposition can be fairly confusing for the layman, but in a nutshell, they build platforms that enable banks and telcos to sell apps to their business customers. To garner business, they needed a website that spoke to senior stakeholders in these banks and telcos, explaining why their company needs such a platform, and why they should choose BCSG to provide it. This project involved a… Read More
Continue ReadingDirectline Holidays
I wrote a series of travel related articles for online travel agent, Directline Holidays.
Continue ReadingThe Formations Company
The Formations Company (TFC) wanted an effective content strategy put in place, and a number of blog posts written. This involved: Completing a content audit, to see what existing content they had and how it was performing. Creating a detailed content inventory, so any given piece of content could be searched for and retrieved by author, subject, target user persona and other metrics. Creating user persona profiles for the business based on customer data. The development of an editorial calendar for future content. Developing ideas for blog posts to target TFC’s user persona types at each stage of the buyer journey. Below is an example of the general user persona… Read More
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