BCSG

BCSG is a technology company based in the heart of Shoreditch. I completed many projects for them, including writing their website from scratch, ghostwriting numerous blog posts (and self-authoring others), developing their tone of voice and creating a content strategy. Website         BCSG’s proposition can be fairly confusing for the layman, but in a nutshell, they build platforms that enable banks and telcos to sell apps to their business customers. To garner business, they needed a website that spoke to senior stakeholders in these banks and telcos, explaining why their company needs such a platform, and why they should choose BCSG to provide it. This project involved a… Read More

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Deutsche Bank

Deutsche Bank wanted to create a website to provide their SME customers with useful insights that could help them plan and grow their business. We created a platform that would deliver a range of insight-based tools to them. I was tasked with creating all the copy on the website, including: Homepage headline, strapline and key messages Product pages copy Help centre copy All product and operational email copy  

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The Formations Company

The Formations Company (TFC) wanted an effective content strategy put in place, and a number of blog posts written. This involved: Completing a content audit, to see what existing content they had and how it was performing. Creating a detailed content inventory, so any given piece of content could be searched for and retrieved by author, subject, target user persona and other metrics. Creating user persona profiles for the business based on customer data. The development of an editorial calendar for future content. Developing ideas for blog posts to target TFC’s user persona types at each stage of the buyer journey. Below is an example of the general user persona… Read More

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CVs

A good CV can be the difference between your dream job and unemployment. Recruiters will see hundreds of CVs a day. If yours is too long, poorly formatted and badly written, it will soon be languishing at the bottom of the pile. So what’s the key to an irresistible CV? It’s about branding yourself perfectly to the job you want. It’s about talking up how you can benefit the company; about selling your career potential and showing them how you’re a sound, intelligent investment. It’s about short, concise sentences, bullet points and the total absence of waffle. OK, you’ve convinced me. So what next? We’ll talk Get in touch and… Read More

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About

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