RossHogben355 – Page 2

BCSG

December 9, 2016January 9, 2017RossHogben355

BCSG is a technology company based in the heart of Shoreditch. I completed many projects for them, including writing their website from scratch, ghostwriting numerous blog posts (and self-authoring others), developing their tone of voice and creating a content strategy. Website BCSG’s proposition can be fairly confusing for the layman, but in a nutshell, they build platforms that enable banks and telcos to sell apps to their business customers. To garner business, they needed a website that spoke to senior stakeholders in these banks and telcos, explaining why their company needs such a platform, and why they should choose BCSG to provide it. This project involved a… Read More

Deutsche Bank

December 8, 2016January 9, 2017RossHogben355

[crp_portfolio id=4] Deutsche Bank wanted to create a website to provide their SME customers with useful insights that could help them plan and grow their business. We created a platform that would deliver a range of insight-based tools to them. I was tasked with creating all the copy on the website, including: Homepage headline, strapline and key messages Product pages copy Help centre copy All product and operational email copy

Directline Holidays

December 7, 2016May 17, 2019RossHogben355

I wrote a series of travel related articles for online travel agent, Directline Holidays.

Optus

December 6, 2016May 8, 2019RossHogben355

I wrote the website for the Optus Smart Shop – a multi-functional platform that allowed customers to purchase, manage and use business applications, all in one place. As well as writing their homepage, help centre and all in-platform copy, I also wrote the brochureware product pages and email copy. Below are some examples of these. [envira-gallery id=”2184″]

The Formations Company

December 5, 2016January 9, 2017RossHogben355

The Formations Company (TFC) wanted an effective content strategy put in place, and a number of blog posts written. This involved: Completing a content audit, to see what existing content they had and how it was performing. Creating a detailed content inventory, so any given piece of content could be searched for and retrieved by author, subject, target user persona and other metrics. Creating user persona profiles for the business based on customer data. The development of an editorial calendar for future content. Developing ideas for blog posts to target TFC’s user persona types at each stage of the buyer journey. Below is an example of the general user persona… Read More

AIB

December 4, 2016January 9, 2017RossHogben355

Allied Irish Bank (AIB) were running a 3-month free trial to encourage users to sign up to their new business apps offering. I worked with the project marketing manager to design and write an email campaign to stimulate adoption, A-B testing different subject lines, headers, CTAs and body copy.

Testimonials

October 13, 2016RossHogben355No Comments

[katb_input_testimonials group=”All” form=”1″]

CVs

October 7, 2016May 17, 2019RossHogben355No Comments

A good CV can be the difference between your dream job and unemployment. Recruiters will see hundreds of CVs a day. If yours is too long, poorly formatted and badly written, it will soon be languishing at the bottom of the pile. So what’s the key to an irresistible CV? It’s about branding yourself perfectly to the job you want. It’s about talking up how you can benefit the company; about selling your career potential and showing them how you’re a sound, intelligent investment. It’s about short, concise sentences, bullet points and the total absence of waffle. OK, you’ve convinced me. So what next? We’ll talk Get in touch and… Read More

About

October 6, 2016October 6, 2016RossHogben355No Comments

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Contact Me

October 6, 2016January 9, 2017RossHogben355

I’m always happy to discuss new opportunities with potential clients, so feel free to give me a call on the number below, or shoot me an email using the contact form to the right. Phone number: 07801 490 751