In the age of social media, when you can advertise on Twitter and Facebook, why send marketing emails? Surely email marketing is dead, right?
Not at all.
Email gives an average return on investment of £38 for every £1 spent: it’s cheap.
And email is 40 times more likely to acquire new customers than Facebook or Twitter: it’s effective.
Cheap and effective. No wonder it’s still the professional marketers go-to method of harvesting sales leads.
Writing killer emails
Recipients decide whether your emails are attention-worthy in 0 to 3 seconds.
That means you’ve got to make an impression, fast. How?
You need an irresistible subject line that’s too good to ignore. You need an email headline that makes you have to read on. Body copy that’s concise, compelling and full of your brand personality. And a call to action that’s begging to be clicked.
If that sounds a big ask, it’s because it is. Fortunately, you have me to do it for you.
You can come to me with a set of email ideas you’ve already worked out and I’ll bring them to life for you.
Or we can sit down together and design an entire email strategy to achieve whatever aims you want – whether that’s turning leads into sales or cross-selling to existing customers.
How does it work?
We’ll talk
Get in touch and give me a few details about the emails you want to write, and what you want to achieve. We’ll talk about any specific email templates you want to use, whether you use an existing CRM system and how many emails you need.
We’ll put together a brief
I’ll send you a blank briefing document to fill out. Once you’ve filled it out and returned it, I’ll provide you a quote and tell you how long the work will take to complete.
I’ll write
We’ll both sign the contracts (50% of my fee is payable upfront), and then I’ll get to work. You’ll receive engaging, customer-targeted email copy, including subject lines.
You’ll review
You’ll have the opportunity to review and provide feedback on the copy I send across. I’ll make any change required – you can request as many as you like before final sign off. Once you’re happy, you can sign off and provide the final payment.